Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted? Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations ar...(展开全部)

An international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-ba...(展开全部)

Based on a popular class taught by a Harvard Business School professor. If you're not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you'll need to make smart financial decisions and develop the confidence to clearly communicate those decisions to others. In How Finance Works, Mihir Desai--a professor at Harvard...(展开全部)

Why is life the way it is? Bacteria evolved into complex life just once in four billion years of life on earth - and all complex life s hares many strange properties, from sex to ageing and death. If life evolved on other planets, would it be the same or completely different? In The Vital Question, Nick Lane radically reframes evolutionary history, putting forward a cogent solu...(展开全部)

Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He the...(展开全部)

Primarily for a one-semester survey course in general economics. The Economic Way of Thinking develops the basic principles of micro- and macroeconomic analysis, and employs them as tools rather than ends unto themselves. This text introduces students to a method of reasoning; to think like an economist through example and application. It even teaches by showing students how no...(展开全部)

Most art and technology projects pair artists with engineers or scientists: the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philo...(展开全部)

Why It’s OK to Be Amoral argues that self-righteous moralism has replaced religion as a source of embattled and gratuitous certainties. High-minded moral convictions invoke the authority of sacred moral truths, but there are no such truths. In reality, moral passions are rooted in atavistic emotional dispositions and arbitrary social conventions. While public and private discou...(展开全部)

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a co...(展开全部)

杰森·布伦南（Jason Brennan），亚利桑那大学博士，乔治敦大学麦克唐纳商学院副教授，擅长领域有经济学、伦理学和公共政策，主要著作有：《自由简史》（合著，布莱克威尔出版社，2010年）、《投票伦理学》（普林斯顿大学出版社，2011年）、《自由至上主义》（牛津大学出版社，2012年）、《为什么不是资本主义》（劳特里奇出版社，2014年），国内引进：《道德与商业利益》（上海社会科学院出版社，2017）。